This book for advanced composition courses focuses on the theories of Kenneth Burke (rhetoric as "equipment for living") in order to help students move beyond a mere accumulation of knowledge about the field of rhetoric and move toward a genuine ability to think rhetorically. Presenting rhetorical theory as an invaluable tool for construing and constructing everything from personal identity to political speeches to cell phone usage, John Ramagers"s new guide stresses the real world applications of rhetoric and offers a focused, coherent treatment of the subject.