9789810677947

Rethinking Marketing

  • ISBN 13:

    9789810677947

  • ISBN 10:

    9810677944

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 12/11/2012
  • Publisher: FT Press

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them.

Author Biography

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Table of Contents

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