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Presenting an international and multidisciplinary collection of articles, case studies, histories and readings, this text captures the core functions, behaviours and approaches within retailing. The editors have compiled a collection of readings from books and journals which will interest all those who study or work in retailing.The text's emphasis is on research that informs the current debates about, and practice of retailing. It draws on recent and classic articles and readings published in leading journals and written by experts in the field. Each of the six sections is prefaced with an editorial introduction - a contextual and interpretive chapter, setting the selected material in the overall context and direction of retail change. Each individual reading is then introduced by a brief discussion of the author and the criteria for the selection of their work. Each section of the text is supported by an extensive further reading / bibliography, and by a case studies section which provides both specific illustrations of significant retail change and also allows readers to investigate issues through the cases.This text collates an extensive body of topical work in one volume and will be a valuable resource for students of retailing, marketing, business and management.
Table of Contents
Consumers and shoppers
Servqual: A multiple item scale for measuring consumer perceptions of service quality
The soul of the company store, Nike Town, Chicago and the emplaced landscape
The impact of a market spoiler on consumer preference structures (or, what happens when Wal-Mart comes to town)
Retail branding and marketing
Beyond positioning: retailer's identity, p167-175 of Strategies for Retailer Growth - Retailing Mix
Why store brand penetration varies by retailer, Marketing Science, 1997, 16: 208-227
The strategic role of brands in British grocery retailing
Hometown ideology and retailer legitimation: the institutional semiotics of Wal-Mart flyers
Merchandising and buying
The strategy of the retail 'sale': typology, review and synthesis
The move to administered vertical marketing systems by British retailers
Retail strategy, power and policy
Power and competition in the UK retail grocery market
Retailer power: recent developments and policy implications
The internationalisation of retailing
The internationalization of retail operations
The transfer of retail formats into developing countries: the example of China
The stresses of retail internationalisation: Lessons from Royal Ahold's experience in Latin America
Table of Contents provided by Publisher. All Rights Reserved.