9780415356381

The Retailing Reader

  • ISBN 13:

    9780415356381

  • ISBN 10:

    0415356385

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 06/29/2009
  • Publisher: Routledge

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Presenting an international and multidisciplinary collection of articles, case studies, histories and readings, this text captures the core functions, behaviours and approaches within retailing. The editors have compiled a collection of readings from books and journals which will interest all those who study or work in retailing.The text's emphasis is on research that informs the current debates about, and practice of retailing. It draws on recent and classic articles and readings published in leading journals and written by experts in the field. Each of the six sections is prefaced with an editorial introduction - a contextual and interpretive chapter, setting the selected material in the overall context and direction of retail change. Each individual reading is then introduced by a brief discussion of the author and the criteria for the selection of their work. Each section of the text is supported by an extensive further reading / bibliography, and by a case studies section which provides both specific illustrations of significant retail change and also allows readers to investigate issues through the cases.This text collates an extensive body of topical work in one volume and will be a valuable resource for students of retailing, marketing, business and management.

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