Using substantive research stories to illustrate the presentation of research methods in each chapter, this textbook presents systematically the entire research process and its major variants within a unifying conceptual framework. It is written in a style that is clear and appealing to students while also maintaining the highest expectations about what they should learn.Key features:- A full chapter on ethics is complemented in the chapters that follow by end-of-chapter sections applying ethics to the topic at hand.- Each chapter has an overarching thematic issue or topic, illustrated by real data, that teaches students the concepts and methods in an applied fashion.- More illustrations than comparable texts visually reinforce key concepts and techniques.- Unique end-of-chapter exercises help give students in-depth experience in learning the chapter content.- Extensive, unique ancillary package with Interactive Exercises tied to journal research articles that are included on the companion study site.