9781563676338

Research Methods for the Fashion Industry

  • ISBN 13:

    9781563676338

  • ISBN 10:

    1563676338

  • Edition: 1st
  • Format: Paperback
  • Copyright: 03/30/2009
  • Publisher: Fairchild Books

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Rental Options

List Price $117.33 Save

Free Shipping Free Shipping On Every Order
Usually Ships in 3-5 Business Days

Summary

If the trade papers report that gloves are making a comeback, should production start manufacturing them? How would someone judge and react to a woman walking down the street in a purple wig and spandex body suit with layers of red polka dot silk wrapped around her to form a bell shaped tent? What is accurate and inaccurate to conclude about her appearance? Research is the foundation for understanding consumers and making informed decisions. Based on their experience in academia, the authors provide the tools for students and professionals to analyze and develop critical thinking skills and sift through what is read and seen to understand the target market for which they will design, buy, market, or manage in the fashion industry. Both a textbook and manual for undergraduate and graduate students studying research methods used in the fashion industry, it can also serve as a reference for industry professionals.

Author Biography

Read more

Table of Contents

Read more

Write a Review