9781119942269

Repute and Disrepute The Inside-Out Approach to Managing Corporate Reputation

  • ISBN 13:

    9781119942269

  • ISBN 10:

    1119942268

  • Format: Hardcover
  • Copyright: 03/06/2017
  • Publisher: Jossey-Bass

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Rental Options

List Price $29.95 Save

Free Shipping Free Shipping On Every Order
Usually Ships in 3-4 Business Days

Summary

Learn a revolutionary new approach to promoting, defending, sustaining and, if necessary, restoring a company's reputation

In today's digitized, social networked world, a company or brand reputation can soar to dizzying heights or be buried in the blink of an eye. Never has it been more vital for every company to have a comprehensive strategy in place for managing its good name and for restoring and rebuilding its damaged reputation should the worst happen. Written by a recognized international expert in the field, this book describes an innovative new approach to reputation management. Based on author Rosa Chun's extensive experience as a reputation consultant to leading companies, worldwide, it goes beyond the broad extrapolations from research and the corporate communication and marketing strategies found in most books on the subject to provide a wholly practical, holistic approach to reputation management.

  • Includes coverage of reputation management for non-profit and public sectors, and offers a uniquely global perspective
  • Demonstrates the critical links between customer orientation, leadership, global mindset, employee engagement, new social network technologies, and strategic implementation
  • Features fascinating and instructive case studies and examples from companies across industry sectors in the U.S., Europe, and Asia

Write a Review