Many books demonstrate how to properly shoot video or produce video, but there are hundreds of thousands of videographers who are looking for ways to create and grow their business. They need guidance from a successful independent videographer on topics such as building a brand, leveraging technology, creating a Web presence, being fluent in multiple video genres, and many other things that books about production and shooting video don't cover. Refocus: Cutting-Edge Strategies for Transforming Your Video Business takes a unique approach and is a complete guide to evolving one's video business, whether it's an individual, a small business, corporate, or freelance business in event, how-to, corporate, or wedding videography. Author Ron Dawson is considered the 'go-to'source on this type of information, voted twice by his peers in EventDV magazine as one of the top influential videographers in the industry.