9780205693108

Reaching Audiences : A Guide to Media Writing

  • ISBN 13:

    9780205693108

  • ISBN 10:

    0205693105

  • Edition: 5th
  • Format: Paperback
  • Copyright: 03/24/2009
  • Publisher: Pearson
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Reaching Audiences: A Guide to Media Writingprovides a brief yet thorough guide to a range of writing styles for the media. This book stresses the importance of clear, concise, accurate writing in a media world that is increasingly online. The book sets up the writing process and the essential art of editing while reinforcing the importance of the audience in considering the structure of media messages. Illustrative and specific real life examples provide guidance for students in improving their writing. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. By recognizing todayrs"s ever-changing media environment, this book is grounded in the basics of good writing essential to communicators in print, online, broadcast, and strategic communication.

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