Pure Beefis the most up-to-date cookbook that addresses the natural and grassfed beef trend, the fastest growing market segment in the $75 billion cattle industry. Today, we can choose to eat beef that is more ethical than chicken, more virtuous than tofu, and more sustainable than produce. Pure Beefanswers essential questions: Why eat beef? What kind should I eat? Where can I buy it? How should I cook it? Leaner grassfed beef requires a different way of cooking steaks and burgers to perfection and Pure Beefwill show home cooks the way to cook every cut of beef. There is nothing wrong with eating meat; it's just the amounts we typically eat that are not healthy. Pure Beefupends the traditional beef hierarchy that promotes 12-ounce portions of big steaks and premium roasts and helps us think more moderately about beef consumption. The more than 150 recipes provide a balanced approach to beef's healthfulness, economy, and sustainability. A full-color photo insert highlights a dozen or more recipes and includes an updated beef cut chart.