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Public Speaking: Strategies for Successproposes that at all stages of the public speaking process, people should learn how to develop and apply strategies to speaking situations they encounter throughout their lives. David Zarefsky, one of today's leading scholars in speech communication, encourages the reader to think through and about the public speaking process. Zarefsky urges the reader to consider the diversity of audiences, occasions, and speakers and to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful.
Table of Contents
Foundations of Public Speaking
Welcome to Public Speaking Why Study Public Speaking?
Public Speaking and Communication
The Public Forum
The Rhetorical Situation Determinants of the Rhetorical Situation
The Quest for Quality Ethics: Respect for Audience, Topic and Occasion
Your First Speech Goals and Strategies for Your
First Speech Strategies for Organizing
Your Speech Beginning Assignments Practicing the Speech
Presenting the Speech Summary
Are You Really Listening?
Strategies for Careful Listening Listening Critically
Evaluating Speeches Critically
Analyzing Your Audience Checking
Audience Demographics Respecting Audience
Cultures Understanding Audience Psychology Strategies for Analyzing the Audience
Analyzing Your Own Ethos
Invention and Development of the Speech
Choosing Your Topic What Makes a Good Topic?
How to Choose a Good Topic
Developing a Strategic Plan Developing the Purpose Statement and the Thesis Statement Analyzing the Thesis Statement
Researching Your Topic Strategic Perspectives on Research
Types of Supporting Material Finding Supporting Material from People Finding
Supporting Material in Print Finding Supporting Material Electronically
Reasoning with Your Audience Proof, Support and Reasoning
Strategies for Reasoning through Example Strategies for Reasoning through Analogy
Strategies for Reasoning through Signs Strategies for Reasoning through Cause
Strategies for Reasoning through Testimony Strategies for Reasoning through Narrative
Avoiding Errors in Reasoning Reasoning in Public Speaking
Arrangement of the Speech
Organizing the Speech: The Body Why is Organization Important?
Selecting the Main Ideas Arranging the Main Ideas
Selecting and Arranging Supporting Materials
Organizing the Speech: Introductions
Conclusions, and Transitions Introductions
Beginning the Speech Conclusions: Ending the Speech T
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