9780205492107

Public Relations Today Managing Competition and Conflict

  • ISBN 13:

    9780205492107

  • ISBN 10:

    020549210X

  • Edition: 1st
  • Format: Paperback
  • Copyright: 09/24/2007
  • Publisher: Pearson

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Public Relations: Managing Competition and Conflictis an introductory book that provides the latest theories and practices in easy-to-understand terms,exploreing the role of competition and conflict in todayrs"s modern public relations practice. Public Relationstakes a brief, conflict-based approach, combining the insights of public relations experts Dennis Wilcox and Glen Cameron with the fresh voices of two of the fastest rising stars of public relations education Bryan Reber and Jae-Hwa Shin. Using up-to-date real world examples, checklists, and summaries to explore the role of competition and conflict, this book provide a whole new departure from other introductory texts. Public Relations: Managing Competition and Conflictis based on the idea that public relations is the management of competition and conflict on behalf of oners"s client or organization and, if at all possible, the interests of the public that impact the organization. As such, the authors take an assertive approach, providing vigorous examples from the "real-world" of public relations that lend excitement to the profession for students. This book successfully merges theory and practice into a refreshing, easy-to-understand approach that will help the reader learn the basics of effective public relations practice.

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