9780673993090

Public Relations : Strategies and Tactics

  • ISBN 13:

    9780673993090

  • ISBN 10:

    0673993094

  • Format: Hardcover
  • Copyright: 01/01/1995
  • Publisher: HarperCollins Publishers
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. The role, process, application of, and strategy and tactics behind public relations practices today. Introductory public relations.

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