9780073289731

Public Relations: The Profession and the Practice with DVD-ROM

  • ISBN 13:

    9780073289731

  • ISBN 10:

    0073289736

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 07/12/2006
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by a unique, free DVD with video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field.

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