9780534606107

Public Relations Cases (with InfoTrac)

  • ISBN 13:

    9780534606107

  • ISBN 10:

    0534606105

  • Edition: 6th
  • Format: Paperback
  • Copyright: 06/02/2003
  • Publisher: Wadsworth Publishing
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Preface. Part I: SOLVING PUBLIC RELATIONS PROBLEMS. 1. Public Relations in Action. 2. A Public Relations Process. Part II: REACHING MAJOR AUDIENCES. 3. Media Relations. 4. Internal Communications. 5. Community Relations. 6. Public Affairs and Government Relations. 7. Investor and Financial Relations. 8. Consumer Relations. 9. International Public Relations. 10. Relations with Special Publics. Part III: EMERGENCY PUBLIC RELATIONS. 11. Emergency Public Relations. Part IV: BEYOND PUBLIC RELATIONS: INTEGRATED MARKETING COMMUNICATIONS. 12. Integrated Marketing Communications. Appendix I: Questions for Class Discussion and Case Analysis. Appendix II: PRSA Member Code of Ethics 2000. Index.

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