9780534514327

Public Relations Cases

  • ISBN 13:

    9780534514327

  • ISBN 10:

    0534514324

  • Format: Paperback
  • Copyright: 06/02/2000
  • Publisher: Wadsworth Publishing
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The Fifth Edition continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to understand why select public relations cases had the effect they did.

Author Biography

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Table of Contents

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