9780673996923

Public Relations Campaign Strategies Planning for Implementation

  • ISBN 13:

    9780673996923

  • ISBN 10:

    0673996921

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 01/07/1997
  • Publisher: Pearson

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Kendall's how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. "Public Relations Campaign Strategies, 2nd Edition "emphasizes the application of building socially responsible relationships through public relations. The book is intended for professionals or intermediate to advanced students of public relations.

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