9780415442732

The Psychology of Advertising

  • ISBN 13:

    9780415442732

  • ISBN 10:

    0415442737

  • Format: Hardcover
  • Copyright: 07/08/2010
  • Publisher: Routledge

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This book discusses key topics from social and consumer psychology. Questions are addressed such as: What impact does advertising have on consumer behaviour? How do consumers make sense of advertising messages? What messages get across and why?

Author Biography

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Table of Contents

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