9780415899277

Promoting Nonprofit Organizations: A reputation management approach

  • ISBN 13:

    9780415899277

  • ISBN 10:

    0415899273

  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 04/08/2013
  • Publisher: Routledge

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Promoting Nonprofit Organizationsis a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit "s reputation. The ways in which businesses “ both for-profit and not-for-profit “ communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, businesses have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. The book: Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of branding and reputation management Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in implementing select PR approaches and tactics Highly practical in its approach, this book is a great guide for students on public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.

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