9780765626073

Product Planning Essentials

  • ISBN 13:

    9780765626073

  • ISBN 10:

    0765626071

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 05/15/2011
  • Publisher: Routledge

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Both concise and comprehensive, this engaging text addresses the complex, interdisciplinary nature of

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