9780133084047

Principles of Marketing

  • ISBN 13:

    9780133084047

  • ISBN 10:

    0133084043

  • Edition: 15th
  • Format: Hardcover
  • Copyright: 01/01/2013
  • Publisher: PEARSON
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketingpresents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

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