9781412964746

Pricing Strategies : A Marketing Approach

  • ISBN 13:

    9781412964746

  • ISBN 10:

    1412964741

  • Format: Hardcover
  • Copyright: 10/11/2011
  • Publisher: SAGE Publications, Inc

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This book shows how pricing should be guided by the marketing concept, focusing on the needs and sensitivities of the customer. The book helps overcome the the mathematical anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents mathematical techniques as simply more detailed specifications of these concepts.

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