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Presidential Campaign Communication is designed to help readers understand and appreciate the ways in which the people of the United States use the process of human communication to select their presidents. It explores presidential politics as one of the things about which Americans talk, thereby building relationships, redefining communities, and shaping public identities and priorities.
Craig Allen Smith is Professor of Communication at North Carolina State University
Table of Contents
Foundations of Campaign Strategy
Presidential Campaigns as Communication
The Rhetorical Puzzle
Rules Are Rhetorical Constructions
Perspectives on Campaign Media
Synthesizing Part I
Modes of Presidential Campaign Communication
Acclaiming, Attacking, and Defending
Advertising Candidates in the Political Market
Televised Presidential Debates: The Rhetorical Super Bowl
Using New Media for Familiar Puzzles
Synthesizing Part II
Stages of the Campaign for the White House
The Surfacing Stage
The Nomination Stage
The Consolidation Stage
The Election Stage
Synthesizing Part III
Conclusion: Quest for the White House
Table of Contents provided by Ingram. All Rights Reserved.