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Presidential Campaign Communication is designed to help readers understand and appreciate the ways in which the people of the United States use the process of human communication to select their presidents. It explores presidential politics as one of the things about which Americans talk, thereby building relationships, redefining communities, and shaping public identities and priorities.

Craig Allen Smith is Professor of Communication at North Carolina State University

Acknowledgments	p. viii
Foundations of Campaign Strategy	p. 1
Presidential Campaigns as Communication	p. 3
The Rhetorical Puzzle	p. 17
Rules Are Rhetorical Constructions	p. 37
Perspectives on Campaign Media	p. 55
Synthesizing Part I	p. 74
Modes of Presidential Campaign Communication	p. 77
Acclaiming, Attacking, and Defending	p. 79
Campaign Speeches	p. 93
Campaign Journalism	p. 113
Advertising Candidates in the Political Market	p. 128
Televised Presidential Debates: The Rhetorical Super Bowl	p. 147
Using New Media for Familiar Puzzles	p. 167
Synthesizing Part II	p. 184
Stages of the Campaign for the White House	p. 187
The Surfacing Stage	p. 189
The Nomination Stage	p. 207
The Consolidation Stage	p. 223
The Election Stage	p. 240
Synthesizing Part III	p. 258
Conclusion: Quest for the White House	p. 260
References	p. 265
Index	p. 274
Table of Contents provided by Ingram. All Rights Reserved.

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Presidential Campaign Communication : The Quest for the White House

Presidential Campaign Communication : The Quest for the White House

0745646093

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