9780745646091

Presidential Campaign Communication : The Quest for the White House

  • ISBN 13:

    9780745646091

  • ISBN 10:

    0745646093

  • Format: Paperback
  • Copyright: 03/15/2010
  • Publisher: Polity Pr

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Presidential Campaign Communication is designed to help readers understand and appreciate the ways in which the people of the United States use the process of human communication to select their presidents. It explores presidential politics as one of the things about which Americans talk, thereby building relationships, redefining communities, and shaping public identities and priorities.

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