9780256202816

A Preface to Marketing Management

  • ISBN 13:

    9780256202816

  • ISBN 10:

    0256202818

  • Edition: 7th
  • Format: Paperback
  • Copyright: 01/01/1997
  • Publisher: Irwin Professional Publishing

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.

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