9780534570361

The PR StyleGuide Formats for Public Relations Practice (with InfoTrac)

  • ISBN 13:

    9780534570361

  • ISBN 10:

    0534570364

  • Edition: 1st
  • Format: Spiral Bound
  • Copyright: 07/23/2003
  • Publisher: Wadsworth Publishing
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

1. Introduction. 2. Annual Reports. 3. Audio News Release. 4. Brochures. 5. Communication Audits. 6. Direct Mail. 7. Media Kits. 8. Media Lists. 9. Media Tours. 10. Newsletters. 11. News Releases. 12. Opinion-Editorials (Op-Eds). 13. Public Service Announcements (PSAs). 14. Speeches. 15. Video News Releases (VNRs). 16. Web Pages. 17. Toolbox. A) Billing B) Email C) Employee Publications D) Media Clipping E) Memoranda F) Mission Statements G) News Conferences H) Pitch Letters I) Proposals J) Videoconferencing. Appendix A: Organization Profiles for Examples 1. Each One Teach One 2. Formative Enterprises, Inc. 3. City of Emerald Heights.

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