9780071752633

The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

  • ISBN 13:

    9780071752633

  • ISBN 10:

    0071752633

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 01/03/2011
  • Publisher: McGraw-Hill Education

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Today's hottest trends for on-the-spot marketing!Never before has there been such a need for speed and agility in marketing and brand building. These days, a brand has 60 days to thrive . . . or die. And as the online population expands and new social media communities pop up daily, the world of marketing spins faster and faster.There are lots of competing marketing ideas out there, but one thing is absolutely essential:You need to operate in REAL TIME.The Power of Real-Time Social Media Marketingexplains how to master social media sites like Twitter, YouTube, Facebook, and others. You'll get a first-hand look at what some of the world's leading companies have done to leverage social media to quickly explode their brand, including how: Kodakre-branded an old, established brand Sprint Boost Mobilecreated a community in the ethers Intuitincreased ROI by making taxes funYou no longer have the luxury of time to develop, test, and measure a brand. Use the lessons inThe Power of Real-Time Social Media Marketingto launch your brand in a fixed amount of time, accurately measure the impact of your activities, and instantly adjust to improve blogs, tweets, and more.

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