9781604266061

Polling and the Public

  • ISBN 13:

    9781604266061

  • ISBN 10:

    1604266066

  • Edition: 8th
  • Format: Paperback
  • Copyright: 04/15/2011
  • Publisher: Cq Pr

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Asher's central objective-to help students become savvy consumers of polls-has only grown in importance as polling data have become more central to public and civic discourse. His trusted and brief guide offers solid grounding on polls: how the media cover them, their use in campaigns and elections, and their interpretation. Methodological aspects of polling are explained simply, in a non-technical fashion. Bringing the book fully up to date with new data and scholarship, this edition covers polls in a fragmented media environment and nontraditional approaches to polling, as well as the use of age cohorts to trace public opinion trends over time.

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