9780205006090

Political Campaign Communication: Inside and Out

  • ISBN 13:

    9780205006090

  • ISBN 10:

    0205006094

  • Edition: 2nd
  • Format: Nonspecific Binding
  • Copyright: 02/28/2012
  • Publisher: Routledge

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Updated in its 2nd edition Political Campaign Communicationexamines the ins and outs of political campaigning through the eyes of both an academic and a political consultant.Unlike many texts in this field, Political Campaign Communicationtakes a broad view of political campaigning, discussing theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events.

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