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Getting a public relations campaign or program off the ground can seem an overwhelming task. This updated edition ofPlanning and Managing Public Relations Campaignsdescribes how to initiate and manage a program to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function, starting the planning process, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.
Anne Gregory is one of the leading academics in public relations in the UK. She is Head of the School of Business Strategy and an assistant dean of the Faculty of Business at Leeds Metropolitan University. Before becoming an academic she spent twelve years in public relations practice, working both in-house and as an outside consultant.