9780749451080

Planning and Managing Public Relations Campaigns

  • ISBN 13:

    9780749451080

  • ISBN 10:

    0749451084

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 07/28/2010
  • Publisher: Kogan Page Ltd

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Getting a public relations campaign or program off the ground can seem an overwhelming task. This updated edition ofPlanning and Managing Public Relations Campaignsdescribes how to initiate and manage a program to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function, starting the planning process, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.

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