9780415965149

Persuasion in Society

by: ;
  • ISBN 13:

    9780415965149

  • ISBN 10:

    0415965144

  • Edition: 2nd
  • Format: Nonspecific Binding
  • Copyright: 03/14/2011
  • Publisher: Routledge

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Persuasion in Society combines contemporary rhetorical theory and criticism with social scientific theory and research to help readers understand and practice more effective persuasion. Features include the presentation of a dual perspective a " the persuader and persuadee; integration of ethical issues throughout; application of theory in practical situations; and inclusion of stories and visual components to enhance learning. This text is oriented to help students improve their ability to analyze critical messages and to gain a better understanding of persuasion and its psychological dynamics. The Companion Website provides additional materials for students as well as resources for instructors.

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