9780495091592

Persuasion Reception and Responsibility

  • ISBN 13:

    9780495091592

  • ISBN 10:

    0495091596

  • Edition: 11th
  • Format: Paperback
  • Copyright: 04/11/2006
  • Publisher: CENGAGE Learning
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture -- politics, mass media, advertising, and the Internet -- as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose -- the development of critical consumers of all forms of persuasion.

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