9781563677335

Perry's Department Store 3rd Edition A Buying Simulation

  • ISBN 13:

    9781563677335

  • ISBN 10:

    1563677334

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 03/10/2009
  • Publisher: Fairchild Books
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This classic text continues to use the fictitious Perry's Department Store to bridge the gap between the principles of retail buying and mathematical formulas and concepts. Drawing on their experience, Videtec and Steele provide the tools for students to understand buyer's responsibilities by "walking" them through the various steps a new buyer would take to complete a six-month dollar plan and a merchandise assortment plan. The professional perspective is emphasized even more in the third edition with the inclusion of two new chapters on shopping critically, cultural constraints, and ethical responsibilities of the buyer

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