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This third edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme throughout the chapters on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in today's complex world.
Table of Contents
Getting Started As An Entrepreneur
What is an Entrepreneur?
The Entrepreneurial Process?
The Art of Innovation-Developing Ideas and Business Opportunities?
Analyzing the Market, Customers, and Competition?
Writing the Winning Business Plan?
Setting Up the Company
Money Sources - Finding And Managing The Process
Bootstrapping and Financing the Closely Held Company?
Equity Financing for High Growth?
Managing the Money
Discovering Value in Intellectual Property: The Competitive Edge?
Business Models and the Power of Information?
Managing the Team?
Communicating And Exiting
Communicating the Opportunity and Making a Presentation
Scaling and Exiting the Venture
Table of Contents provided by Publisher. All Rights Reserved.