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The Optimization Edge: Reinventing Decision Making to Maximize All Your Company's Assets

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A non-technical handbook that explains why and how organizations should adopt optimization practices to their corporate culture.

Preface	p. vii
Acknowledgments	p. xi
Optimization as a Competitive Advantage
The Winners and the Also-Rans	p. 3
Optimization: From Cave to Cubicle	p. 15
Optimization in Action	p. 51
Putting Optimization to Work
Optimization: Promise and Reality	p. 87
Ready, Set, Optimize	p. 115
Ready, Set, Execute	p. 155
The Optimized World of Tomorrow
The Challenges Ahead	p. 197
Notes	p. 245
Index	p. 263
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