9780807042335

The Opinion Makers

  • ISBN 13:

    9780807042335

  • ISBN 10:

    0807042331

  • Format: Trade Paper
  • Copyright: 09/01/2009
  • Publisher: Beacon Press

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

With a new afterword by the author. Drawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, David W. Moorepraised as a "scholarly crusader" by theNew York Timesreveals that pollsters don't report public opinion, they manufacture it. In this highly critical book, he describes the questionable tactics pollsters use to create poll-driven news storiesincluding force-feeding respondents, slanting the wording of questions, and ignoring public ignorance on even the most arcane issues. More than proof that the numbersdolie,The Opinion Makersclearly and convincingly spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy.

Author Biography

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Table of Contents

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