9781292017792

Operations Strategy

  • ISBN 13:

    9781292017792

  • ISBN 10:

    1292017791

  • Edition: 4th
  • Format: Paperback
  • Copyright: 06/04/2015
  • Publisher: Pearson

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Ideal for Advanced Undergraduate and Postgraduate students, this book builds on concepts from Strategic Management, Operations Management, Marketing and HRM to give students a comprehensive understanding of Operations Strategy.

 

Features

  • Comprehensive and accessible with authoritative authorship and an excellent blend of theory and practice
  • A European context
  • Engaging case studies

New to this edition

 

·    An approach that highlights some of the developments in operations strategy, especially how its concepts are having wider application.

·    Many new and updated examples, which cover the topical issues in operations strategy. Two thirds of the examples used are new or updated for to this edition.

·    The inclusion of some new material relating to such issues as the links between operations management and strategy, triadic supply relationships, knowledge management, and organizational ambidexterity.

·    New longer cases, but retaining those that proved popular from the previous edition. These cases can still be used form the basis of a whole course in operations strategy.

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