One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work
One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work
- ISBN 13:
9780071756150
- ISBN 10:
0071756159
- Edition: 1st
- Format: Hardcover
- Copyright: 03/15/2011
- Publisher: McGraw-Hill Education
- Newer Edition
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Summary
Turn your great idea into millionswithout lifting a finger!Yes, a good ideaisenough to build a fortune! Too many people think production, marketing, and distribution are essential to the entrepreneurial process. AsOne Simple Ideashows, you can hand these tasks off to othersand make big money in doing so.Stephen Key, a highly successful entrepreneur whose creations have generated billions of revenue, offers the simple, effortless secret to success:license your simple idea and let others do the work.Breaking down the process of generating and licensing a product idea to a large company, he explains why you don't need to reinvent the wheel: Simple improvements to existing products can be very successful endeavorsand the most lucrative.The old method of bringing products to market through prototyping and patents doesn't work anymore. It's cheaper and more profitable to do it Key's way.One Simple Ideagives you everything you need to tap into the marketing and sales power of partners and licensors for maximum profit.