9780743258418

One Billion Customers : Lessons from the Front Lines of Doing Business in China

  • ISBN 13:

    9780743258418

  • ISBN 10:

    074325841X

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 09/04/2007
  • Publisher: Free Press

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as formerWall Street JournalChina bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems.One Billion Customersoffers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of China's emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out.

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