If Not Now, When?: Duty and Sacrifice in America's Time of NeedWins 2010 Colby Award A Medal of Honor recipient looks back at his own service-and ahead to America's future. Jack Jacobs was acting as an advisor to the South Vietnamese when he and his men came under devastating attack. Wounded, 1st Lt. Jacobs took command and withdrew the unit, returning again and again, saving fourteen lives-for which he received the Medal of Honor. Here, Col. Jacobs tells his stirring story of heroism, honor, and the personal code by which he has lived his life, and expounds with blunt honesty and insight his views on our contemporary world, and the nature and necessity of sacrifice. If Not Now, When?is a compelling account of a unique life at both war and peace, and the all-too-often unexamined role of the citizenry in the service and defense of the Republic.