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New Venture Creation: Entrepreneurship for the 21st Century
New Venture Creation: Entrepreneurship for the 21st Century
- ISBN 13:
9780078029103
- ISBN 10:
0078029104
- Edition: 9th
- Format: Paperback
- Copyright: 12/06/2011
- Publisher: McGraw-Hill/Irwin
- Newer Edition
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Summary
New Venture Creation: Entrepreneurship for the 21st Centuryis about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way through text, case studies, and hands-on exercises to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.
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