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New New Media Plus MySearchLab with eText
New New Media Plus MySearchLab with eText
- ISBN 13:
9780205912148
- ISBN 10:
0205912141
- Edition: 2nd
- Format: Package
- Copyright: 08/08/2012
- Publisher: Pearson
- Newer Edition
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Summary
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Discusses how “new new media” are transforming our culture
Facebook, Twitter, YouTube, Wikipedia, Foursquare, blogging … these and other “new new media“ are used by hundreds of millions worldwide and are transforming just about every aspect of our culture from the way we elect presidents to how we watch television. New New Media details the benefits, opportunities, and dangers of these transformations.
New new media, as opposed to the traditional “new media” of email and websites, allow and encourage all consumers to become producers, readers to become writers and publishers, viewers to become performers - and have engendered such worldwide movements as The Arab Spring, The Tea Party, and Occupy Wall Street. This catalytic feature of contemporary media prompts an entirely new look at how mass media, culture, and industry are undergoing the most profound changes since the advent of the alphabet and the printing press.
Learning Goals
Upon completing this book, readers will be able to:
- Discuss the impact new new media have on our society
- Understand the mechanics of Twitter, YouTube, Facebook, Wikipedia and other types of new new media
- Discover the newest new media - Foursquare, Pinterest, WikiLeaks, Anonymous, Goggle+
Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a valuepack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0205912141 / ValuePack ISBN-13: 9780205912148
