Whether in a fashion collection, a designed space, or a corporate brand, colour has the power to separate one product or image from everyone else's. The Munsell Color Systemstresses an understanding of what colour really is and how human beings perceive it. As a practicing artist and teacher, Albert Munsell understood the importance of being able to communicate clearly about colour. The Munsell system is a colour identification and notation system used by artists and designers that identifies colours by alpha numbers rather than by name, avoiding confusion and making communication easier. The endless variations in colour can be defined in the Munsell System by three attributes: hue, value, and chroma. Just as length, width, and height describe a cube, so the amounts of hue, value, and chroma describe a colour.