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Multinational Management A Strategic Approach
Multinational Management A Strategic Approach
- ISBN 13:
9780324259902
- ISBN 10:
0324259905
- Edition: 3rd
- Format: Hardcover
- Copyright: 02/19/2004
- Publisher: South-Western College Pub
- Newer Edition
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Summary
MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By examining comparative management issues thoroughly, this text reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen/Parboteeah also covers the key topics of formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.
