9780072553390

MP Marketing with Student CD-ROM and PowerWeb

  • ISBN 13:

    9780072553390

  • ISBN 10:

    0072553391

  • Edition: 7th
  • Format: Hardcover
  • Copyright: 07/02/2002
  • Publisher: MCG (Manual)

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty-from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

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