9780324789287

MKTG 3.0 2009 Edition (with Review Card and Premium Web Site Printed Access Card)

  • ISBN 13:

    9780324789287

  • ISBN 10:

    0324789289

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 02/18/2009
  • Publisher: South-Western College Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

MKTG 3.0 delivers exactly what today's students need -- and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 3.0. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!

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