Milady's Standard Study Guide: The Essential Companion is a colorful new study guide that helps students recognize, understand, and retain the key concepts presented in each chapter of the Standard Textbook of Cosmetology with student-lead exercises that require minimal educator assistance. Created by Letha Barnes, the author of The Standard Course Management Guide along with the help of instructional design professionals, the Study Guide provides five easy-to-follow features that enable students to recognize, understand, and retain the key concepts necessary for success in licensure and the professional environment. Accompanying each chapter of the Standard Textbook, these five easy-to-follow features - Essential Objectives, Essential Subjects, Essential Concepts, Essential Review and Essential Notes -- open up the ideas and concepts for all learner types, enabling each student to approach the content in the manner that works best for him or her. Printed in an attractive full-color design, the Study Guide is a tool that will help students of all abilities learn while engaging them in the theory and practical aspects so important to their licensing and professional success.The five essentials interpret and explain difficult ideas or concepts and then engage students in activities that will illustrate the ideas and concepts, making them more understandable and more relative. Students then learn ways to remember the important points and are also encouraged to record their ideas in a way that helps them retain the content. This process makes the ideas truly personal - and therefore important to them and as a result. Retention increases an content becomes more meaningful.