The Fifth Edition of Michael Parkin's path-breaking text provides students with the tools required to think like an economist. Solid coverage of core economic theory is coupled with appropriate discussion of modern topics to provide students with the foundation required to master economic principles. Graphical analysis is explained clearly and carefully, using color and labels consistently throughout the entire Parkin text and supplements program. Over 3 million students credit the Parkin approach for their success in economics, making Parkin one of the most widely used texts in the United States.Economics in Action 5.0, the market leader in principles of economics software, is packaged at no additional cost to students when they purchase the Fifth Edition. By taking students through the steps necessary to understand a concept, this software directs students as they explore economic theory at their own pace. Economics comes alive as students change parameters and see for themselves the shifting curves and changing outcomes. They check their understanding by working quizzes. Students use Economics in Action's graphing palette to actually draw and shift curves, and the software checks that they have made the correct graph. Results can be printed, or students can e-mail them to their instructor for quick assessment. More than 5,000 students already routinely visit the Parkin student Web Site and experience the impact the Internet has on their grade. Now, with the Fifth Edition of the Parkin text, Addison Wesley Longman debuts The Economics Place, an innovative Web-based learning environment for general economics students. Quizzes, practice exams with video explanations, study tips with animated graphs, online office hours, and Web links to major data sources will help students to master economic concepts and boost their grade. Access the site at http://www.economicsplace.com.