9780470168738

Meggs History of Graphic Design is the unrivaled, comprehensive reference tool for graphic designers and students that was heralded as a publishing landmark by the Association of Ameican Publishers, who awarded it a coveted award for publishing excellence. Due to the constantly changing world of design and computer-generated graphics, a revised edition of this landmark text is essential for students and designers alike. The Fifth Edition includes updated images, as well as new information on current graphic design trends and technologies, such as web, multi-media, interactive design, and private presses.

The late Philip B. Meggs was a designer, educator, and author. He was School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to Print magazine. He authored more than a dozen books and 150 articles and papers on design and typography, including a section on graphic design in Encyclopedia Britannica. He was inducted into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement and significantly shaping the future of the fields of graphic design education and writing.

Alston W. Purvis is Professor of Graphic Design at the Boston University College of Fine Arts. During his career, he has worked as an instructor at The Cooper Union and the Royal Academy of Fine Arts at The Hague. His photographs have been exhibited in Amsterdam, London, New York, and Paris. He is the author of Dutch Graphic Design: 1918–1945 and H. N. Werkman; and coauthor of Graphic Design 20th Century; A Century of Posters; Wendingen: A Journal for the Arts 1918–1932; Creative Type; Dutch Graphic Design: A Century of Innovation; Jan Tschichold: Posters of the Avant Garde; Posters NL; Jan Tschichold, Master Typographer: His Life, Work and Legacy; The Ballets Russes and the Art of Design; and Type: A Visual History of Typefaces and Graphic Styles.

Preface	p. vi
Preface to the First Edition	p. viii
Acknowledgments	p. X
The Prologue to Graphic Design
The visual message from prehistory through the medieval era
The Invention of Writing	p. 6
Alphabets	p. 22
The Asian Contribution	p. 34
Illuminated Manuscripts	p. 46
A Graphic Renaissance
The origins of European typography and design for printing
Printing Comes to Europe	p. 68
The German Illustrated Book	p. 80
Renaissance Graphic Design	p. 98
An Epoch of Typographic Genius	p. 122
The Bridge to the Twentieth Century
The Industrial Revolution: The impact of industrial technology upon visual communications
Graphic Design and the Industrial Revolution	p. 144
The Arts and Crafts Movement and Its Heritage	p. 176
Art Nouveau	p. 196
The Genesis of Twentieth-Century Design	p. 232
The Modernist Era
Graphic design in the first half of the twentieth century
The Influence of Modern Art	p. 256
Pictorial Modernism	p. 276
A New Language of Form	p. 298
The Bauhaus and the New Typography	p. 326
350 The Modern Movement in America	p. 350
The Age of Information
Graphic design in the global village
The International Typographic Style	p. 372
The New York School	p. 390
Corporate Identity and Visual Systems	p. 412
The Conceptual Image	p. 436
Postmodern Design	p. 460
National Visions within a Global Dialogue	p. 482
The Digital Revolution—and Beyond	p. 530
Epilogue	p. 572
Bibliography	p. 574
Image Credits	p. 582
Index	p. 586
Table of Contents provided by Publisher. All Rights Reserved.

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Meggs' History of Graphic Design With Interactive Resource Center Access Card

Meggs' History of Graphic Design With Interactive Resource Center Access Card

0470168730

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Author Biography

Table of Contents

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