9780205632541

Media of Mass Communication, The, Study Edition

  • ISBN 13:

    9780205632541

  • ISBN 10:

    0205632548

  • Edition: 9th
  • Format: Paperback
  • Copyright: 01/27/2009
  • Publisher: Pearson
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Designed to provide extra support, the Study Edition of Vivianrs"sMedia of Mass Communication 9/eoffers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool. Additional content from contemporary media occurrences have also been update through the MyCommunicationLab for Mass Communication to help you stay as up-to-date as possible in the field. Rich with contemporary issues and trends including visual storytelling, Vivianrs"sThe Media of Mass Communication9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. Widely praised for its dynamic writing style, this refined edition engages readers with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources.

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