9780133931211

Media of Mass Communication, The, Books a la Carte

  • ISBN 13:

    9780133931211

  • ISBN 10:

    0133931218

  • Edition: 12th
  • Format: Loose-leaf
  • Copyright: 11/29/2016
  • Publisher: Pearson

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

For courses in Introduction to Mass Communication

Help students see the impact of the media upon society and our daily lives
The Media of Mass Communication encourages students to explore the latest economic, technological, cultural, and political shifts in media through a historical context. Author John Vivian prompts students to analyze ongoing transformations in mass media, examining the various ways in which it impacts the world as they hone their media literacy skills. The Twelfth Edition offers updated coverage of new trends in the field and the impact of social media, ensuring a contemporary learning experience for students.

NOTE:
This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook.

The Media of Mass Communication, Twelfth Edition is also available via REVEL™, an interactive learning environment that enables students to read, practice, and study in one continuous experience.

Author Biography

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Table of Contents

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