9780826351630

Media Management in the Age of Giants : Business Dynamics of Journalism

  • ISBN 13:

    9780826351630

  • ISBN 10:

    0826351638

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 08/15/2012
  • Publisher: Univ of New Mexico Pr

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The emergence of giant media corporations has created a new era in mass communications. The world of media giants-with a focus on the bottom line-makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

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